Research shows that your sales success comes down to your sales people capitalizing on the fact that all buying decisions and decisions to change are made emotionally, not rationally.


Research also shows that you’ll have greater sales performance improvement when you provide your sales people with a deeper understanding of buying psychology, which is the psychology of change. You will increase your chances of effecting the changes you need and sustaining better outcomes.


Over the last 20 years, Bill has equipped over 13,000 sales professionals and leaders like you to achieve extraordinary results by providing this deeper understanding of psychology.

You’ll have more control of your results when Bill provides a deeper understanding of psychology to equip:

Your Sales Professionals with the ability to make the emotional connection with prospects and clients necessary to:

  • Engage more prospects
  • Close more sales faster
  • Generate higher revenue per sale
  • Establish profitable, long term relationships

Your Sales Leaders with the ability to make the emotional connections with their sales people necessary to:

  • Engage your reps into a process of continuous improvement
  • Get new hires productive immediately
  • Elevate struggling reps to be top performers
  • Unlock the motivation necessary to drive top performing reps to greater performance

You’ll find that this unique, deeper understanding of psychology will enable your leaders and your reps to use more effective strategies and tactics to maximize your sales results.

"It is not often that a management suggested program receives 100% positive feedback and glowing reviews, but that was the case with your recent High Impact Communication program. Incredibly the entire team, averaging over twenty years of experience individually, found the program to be the most on-point training they have participated in relative to building stronger client relationships."

Robert Boon, Executive Vice-President & Managing Director